Human insight.
Academic rigour.
We help consulting firms, corporates and government agencies make sense of complex qualitative data — transforming words into clear, defensible insights.
Strictly human analysis. No AI nonsense.
Consulting Firms
White-label qualitative analysis that helps you deliver faster without sacrificing rigour.
Corporates
On-demand qualitative analysis that transforms feedback into clear, actionable insight.
Governments
Evidence-based qualitative insight and analysis that stands up to audit and public scrutiny.
Proudly human.
Qualitative data holds the human stories behind the numbers — the context, nuance, and meaning that algorithms can’t see. That’s why we don’t use AI or automated shortcuts. Yes, we’re old school.
Every project is led by a PhD-qualified analyst who brings years of research training. This means insights you can trust, defend, and act on.
Rooted in rigour.
Perceptaire was founded by the team behind Grad Coach — a globally trusted brand that has supported over 10 million research students.
We’ve spent years coaching researchers through doctoral-level work. Now we bring that same rigour to the business world — transparent, auditable methods and insights that stand up to scrutiny.
Safe as houses.
Your data contains sensitive, highly valuable information from various stakeholders. We treat it with the care it deserves.
All data is handled with strict confidentiality protocols. We sign NDAs as standard, follow data protection requirements, and ensure secure file transfer for every project. Your insights stay yours.
Ready to get clarity?
Book a consultation with one of our seasoned Perceptaires today.